Lesson Plan: Commercial Watermarks
Objectives:
Students will study the many uses of watermarks in the commercial
and public world. They will discuss how these marks are used in
the world as well as their artistic and practical merit. Students
will then form groups and create a watermark for a company and present
their product to the class.
Resources:
Materials:
- paper
- pencils
- black markers
- computers (optional)
- directions and materials for making paper (optional)
Vocabulary:
Bank note - |
A note issued by a bank that promises to pay the owner the amount on the note. A
bank note can also be used as money. |
Counterfeit - |
An imitation that is made to deceive. |
Dandy roll - |
A piece of a paper machine that mass-produces watermarks. |
Translucent - |
Something that allows light to be seen through it. |
QCC Objectives for 7th grade visual arts:
| A1- |
Identifies elements of design (line, color, shape, texture, value, space, form) in artworks and in the environment. |
| A4- |
Recognizes how the illusion of mass is created by color, line, or texture in two- dimensional artworks. |
| B8- |
Uses drawings created for the purpose of trying out ideas (a study). |
| B13- |
Produces an art product from each art area: drawing, painting, sculpture, printmaking, and crafts. |
| B14- |
Demonstrates proper care and safe use of art tools and materials. |
| C15- |
Recognizes that art has communicated ideas and feelings as well as depicted objects throughout historical periods. |
| D22- |
Gives informed statements about the artistic style and purposes served by selected artworks. |
| D23- |
Justifies reasons for preference for styles of art and products of art. |
1. Learn:
Walk students through or allow them to explore the student web pages on commercial/public watermarks.
If students explore the pages independently, discuss what they saw while they were searching.
You may want to use some of the discussion questions on the pages.
2. Do:
Divide the students into pairs or groups of three. Give each group a fictional company name or allow
them to create their own fictional company. They should create a complete company profile describing
the operations of the company, the customers of the company and a mission statement. Once the profile
is complete, have the students create a watermark design that will be in the company stationary.
This watermark should represent the company according to its profile. Students can do drawings of
this design by hand, computer, or they can actually make sheets of paper with the company watermark in
it. Link to watermark lesson plan.
3. Present:
Have students prepare a presentation to introduce their company to the "public." They can use
presentation posters or do PowerPoint presentations. You can make them as business-like and real
world as you like.
4. Evaluate:
Students should discuss all presentations and watermarks. Which watermark best embodies the company
it represents? Which company gave the best presentation, and why? Do some designs work better
than others? Are there any designs that would confuse the consumer?
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