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PRESS RELEASE
Institute of Paper Science and Technology
500 10th Street, NW
Atlanta, Georgia 30318-5794
404 894-9592
FOR IMMEDIATE RELEASE
For more information contact:
Mr. David Bell, Director of Institute Development and Assessment (404) 894-9592

Live Webcast of Rethink and Discovery II
New Ways of Looking at Old Problems

SAN FRANCISCO, CA --June 14, 2002--(PRNewswire)--This "Thought-Leadership Program" is designed to share business and technological views that clarify understandings and stimulate an industry-wide change and transformation process. The plan is to host three sessions of the Rethink and Discovery program each year. The sessions will be led by different panels of distinguished academic, business, and industry leaders. Each will present informative and provocative views to help stimulate and guide the discovery of needed industry changes in education, business, and technology.

This session will be the second in the series of discussions that will ultimately make it clear how the industry should redefine its core technologies and to get at the root of the industry's financial problem. Fifteen years ago, the forest products industry comprised 3% of the S&P 500. Today, the entire paper industry is 0.6% of the S&P 500 and declining. According to Jim McNutt, Executive Director of the Center for Paper Business and Industry Studies (CPBIS), "Industry leaders are mindful of the issues and the need for fundamental change and transformation of the industry; the problem relates to the old adage of defining the process to fix the bicycle while continuing to ride in the race."

CPBIS, working in partnership with the Institute of Paper Science and Technology (IPST) and American and Forest and Paper Association's (AF&PA) Agenda 2020 initiative, will host the second "Rethink and Discovery" program at the Paper Industry Management Association's (PIMA) 83rd Annual International Management Conference. The conference will be held in San Francisco June 19th through the 21st. The program will be simultaneously web-broadcasted Live over the Internet to facilitate interactive participation by paper industry professionals worldwide. To register for the webcast please go to: http://www.ipst.edu/news_events/webcast/PIMArethinkII.html

Rethink and Discovery II will focus on Division and Mill Level operations management issues. It will include two panel sessions, one with the recent past, current, and incoming PIMA Presidents, and one with Seven Mill Level Management leaders. Del Raymond, Director, Strategic Energy Alternatives at Weyerhaeuser will give the keynote address at Rethink and Discovery II -- Superintendent's Roundtable. Dr. Raymond, also has been a pioneer in championing and developing the forest products vision, Agenda 2020, a strategic planning document that describes where the industry will need to be in the year 2020 to be competitive. He has been involved with the U.S. Department of Energy's Industries of the Future Program since its inception. He is currently Chair of the Chief Technology Officers Committee that guides implementation of this vision for the forest products industry. His keynote will set the overall tone for the program and lay out the key linkages between it and the ongoing Agenda 2020 process.

Katherine Buckman-Davis, Chairman of the Board of Buckman Laboratories Group will kick off the event with an overview of what Rethink and Discovery is all about and a synopsis of Rethink and Discovery I. Jim McNutt (CPBIS) will host the first panel. His fellow panelists will include PIMA Presidents (Past, Present, and Incoming) Rick Larrick (GP); Barre Mitchell (Bowater); and Ray Heuchling (Irving). Each of the panelists will provide their own observations of what is and is not working in the industry today. The second panel will be hosted by D.D. Smith (Buckman Laboratories). His fellow panelists will include Boyd Curtis (Potlatch -- Lewiston), Tiger Teng (Green Bay Pkg. -- Morrilton), Doug Howard (Boise Cascade -- Boise), John Martin (Riverwood -- Macon), Nyle Parchim (Weyerhaeuser -- Campti), Simon Gore (Bear Island, Retired -- Ashland), and Steve Farmer (IP -- Roanoke Rapids). This panel will provide their observation on what are the critical issues for this industry at the mill level and what are the roadblocks and barriers to success.

The first Rethink and Discovery program ("Beyond Today's Papermachine") was web-broadcast from the Paper Summit 2002, held in March at the Georgia World Congress Center in Atlanta. Taking a first look at gaps, needs, and barriers in the technology and business management arenas for the paper industry, the first program had some 150 conference attendees, and it attracted interactive participation from 36 other multi-participant locations around the world, including real-time questions and views being submitted from Finland, Brazil, England, Spain, Mexico, and the U.S. to the panelists.

Rethink and Discovery II program will be from 2 PM to 5:45 PM, Pacific Daylight Time, on June 20th, in the Colonial Room of the Westin St. Francis, San Francisco, California. For more information on the full Rethink and Discovery Program please see the previous article entitled: Rethink and Discovery II Offers New Ways of Looking at Old Problems.

 
     
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