other
major media for showing how some of the most profound
changes in our workplace and culture stem from
the rise of creativity as an economic force. To
find out how to view the live webcast, please visit: http://www.ipst.edu/lectureseries.html.
In the 1880s it was the factory
worker. The 1950s gave us the company man. In
this new millennium, the most influential class
in society is something that professor of Regional
Economic Development Richard Florida calls the “Creative
Class.” Florida gives us a provocative
new way to think about why we live as we do today – and
where we might be headed. But who are these people
and how are they changing society?
Dr. Florida has conducted
an exhaustive study of this new social class,
which is made up of people whose job is to be “creative.” This
can include musicians, artists, scientists, teachers,
and many other professions. Nearly 40 million
Americans – over 30 percent of the workforce – derive
much of our identity and values from its role
as purveyors of creativity.
As the “norm setting” class
of our era, the “Creative Class” will
continue to have a huge economic and social impact. The
Rise of the Creative Class looks at this
fascinating shift in our nation’s social
fabric and chronicles the ongoing sea change
in people’s choices and attitudes about
work and leisure time.
He is the H. John Heinz III Professor of Economic Development
at Carnegie Mellon University, where he is also founder of
the Software Industry Center, a Sloan Foundation Industry
Center. He has been a visiting professor at MIT and Harvard
University's John F. Kennedy School of Government and is
affiliated with the Brookings Institution in Washington DC.
He is co-author of five other books, including Industrializing
Knowledge published by MIT Press; Beyond Mass Production published
by Oxford University Press and The Breakthrough Illusion published
by Basic Books, and more than 100 articles in academic journals.
He is a founding principal of Catalytix, a strategy consulting
firm that works with cities, regions and corporations around
the world. Florida earned his Bachelor's degree from Rutgers
College and his Ph.D. from Columbia University.
To view the FREE webcast, please register at http://www.ipst.edu/lectureseries.html.
Buckman Laboratories sponsors the Distinguished Lecture Series.
The series is free to the public.
About CPBIS:
The Center for Paper Business and Industry
Studies (CPBIS) is a globally recognized
and industry-valued academic center, creating
knowledge and tools that support paper
industry decision-makers and producing
interdisciplinary graduates who contribute
to the long-term success of the paper industry.
The CPBIS is cosponsored by the Alfred
P. Sloan Foundation, the Institute of Paper
Science and Technology (IPST), the Georgia
Institute of Technology (Georgia Tech),
and the paper industry.
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