ATLANTA, GEORGIA, February 17, 2004 –(PRNewswire)-- This Distinguished Lecture Series (DLS) event will take place on February 27, 2004 -- where Dr. Richard B. Phillips, Senior Vice President - Technology for International Paper will speak on "Imperatives for Manufacturing Success in the Paper Industry" from 11:00-12:30 pm EST.

Dr. Phillips states, “Emerging trends are challenging the U.S. paper industry’s global leadership in paper and board production. The industry can revitalize itself though better trade policy, marketing, branding, enhanced cost competitiveness, and other strategies.” His lecture will focus on the top 10 imperatives that he believes are vital for the industry to successfully compete against other media and other nations.

As always the Distinguished Lecture Series is offered live in the Institute of Paper Science and Technology’s Kress Auditorium and by live and archived webcast. For more information on the Distinguished Lecture Series or to register please visit: http://www.cpbis.gatech.edu/dls2004.

For this academic year, the Distinguished Lecture Series comprises four presentations, from 11am to 12:30pm, on the fourth Fridays in January, February, March, and the fourth Thursday in April. The lectures are co-sponsored by CPBIS and the Institute of Paper Science and Technology (IPST) at Georgia Tech. For more information on upcoming speakers, please visit the CPBIS website (www.cpbis.gatech.edu) or contact Charley Burney at 404-894-1488 or Charley.Burney@cpbis.gatech.edu.

To view the FREE webcast, please register at http://www.cpbis.gatech.edu/dls2004.